An intensive 1-day masterclass with James Russell.
In today’s digital age, the ability to effectively market your design business online is essential for success in the competitive design industry. This workshop is designed to equip you with the fundamental skills and knowledge necessary to effectively promote your interior design business through utilising the digital landscape.
You will learn
This workshop is designed to enhance your understanding of Digital Marketing through a comprehensive exploration of key components. The topics covered range from platform variance to analytics reporting, content planning, website processes, lead generation, and advertising strategies as they relate to design businesses.
Understanding Digital Marketing
- Platform Variance – Understand the different platforms and their unique requirements from you. Discover the platform that aligns best with your brand or business.
- Setup Process – Gain hands-on knowledge of platform backend access and setup for platforms such as Facebook, Instagram, Pinterest, LinkedIn, Google, and TikTok. Learn the essentials of tracking setup, including pixels and Google Tag Manager.
Analytics Reporting
- Learn about the importance of data tracking and look into the setup of Key Performance Indicators (KPIs). Conduct a performance analysis across multiple accounts to gauge the effectiveness of your digital marketing efforts.
Content Planning & Analysis
- Explore content planning with a focus on analysing existing content and competitor strategies. Establish a forward-thinking content approval system and explore content creation systems, covering video, imagery best practices, and staying abreast of algorithm changes.
Website Processes
- Understand the fundamentals of Search Engine Optimization (SEO) and Google Search Console. Learn about website basics, adhering to best practices for improved visibility on Google.
Lead Generation
- Evaluate the effectiveness of your website in driving lead generation. Does it drive people to fill in a lead generation form? Assess the adequacy of your follow-up system for managing leads. Do you have an adequate follow up system for managing your leads?
Advertising Strategies
- Explore advertising techniques for both Social Media account growth and website traffic. Understand how to leverage advertising for effective lead generation.
Understanding your ROI
- Conclude the workshop by gaining insights into evaluating the Return on Investment (ROI) for both social content and paid advertising efforts.
Who is it for
- Home Renovator
- Aspiring Designer
- Practicing Designer
Key facts
- Dates: TBD
- Location: Tollgard Showroom – First Floor of the Centre Dome, Design Centre, Chelsea Harbour, Lots Road, London SW10 0XE
- Time: 10:00 – 17:00 with 1 hour for lunch
- Lunch: Explore the local cafes and restaurants, or you are welcome to bring your lunch with you.
- Bring: A Laptop or Tablet
